Microsoft rolls out first new logo in 25 years

Microsoft on 23rd august,2012 unveiled a new corporate logo, the software giant’s first such facelift in 25 years, in attempts to project an impressive image ahead of the launch of a wave of major new products later this year.

The new logo consists of a symbol of four colored squares, and the “Microsoft” name in the so-called Segoe font. It already appears on the company’s website Microsoft.com.

It will gradually replace the old logo the company has used since 1987, which is mainly the “Microsoft” name in bold and italicized typeface without any symbol.     

By revamping its logo, Microsoft is trying to signal that it has change its thinking and its product to cater to people who are interacting with technology much differently than just a decade ago, let alone a quarter century. It already appears on the company’s website Microsoft.com.                                            

 The new logo will be used in all Microsoft stores in the next few months, and will be featured in all of Microsoft’s television ads globally, the company said.